Contact Enrich - EQ ICP

This video walks you through a simple, high-impact workflow for turning incomplete lead data into fully enriched contact profiles you can use immediately in your CRM or outreach stack. Below, the process is broken down step by step, explains best practices for preparing your data, and shows the export options so you can plug enriched contacts into HubSpot or LaborEdge without missing a beat.

Why contact enrichment matters

Raw lists often contain only names and company names — not enough to run targeted outreach or to qualify leads. Enriching contacts fills in critical fields like job title, location, email, phone, LinkedIn, and employment history so you can segment, personalize, and follow up with confidence.

How to start contact enrich

There are two straightforward ways to begin:

• Manual entry: Enter one contact per line in the format full name, company. This is ideal for small lists or a few high-priority leads.
• Upload a CSV: Upload your bulk list and map the columns so the system knows which column is name, company, and any additional data you already have.

As is stated in the walkthrough:

"To start contact enrich, you either enter one contact per line in the format full name comma company or upload a CSV and map the columns."

What happens after you submit your list

Once contacts are submitted, agents get to work verifying each contact and filling in missing details. The enrichment process typically includes:

• Job title and role
• Location (city, region, or country)
• LinkedIn profile link
• Email address
• Phone number
• Employment history (current and past roles)

"From there, the agents get to work, verifying each contact and filling in missing details like title, location, LinkedIn, email, phone, and employment history."

The result: a complete enriched contact profile

The outcome is a complete enriched contact profile that’s ready for segmentation, scoring, and outreach. Enriched profiles reduce bounce rates, increase personalization opportunities, and make your CRM records actionable.

Exporting and integration options

Once enrichment is finished, you have two primary ways to use the data:

1. Export as CSV: Download the enriched data for offline use, import into sales engagement tools, or run custom analyses.
2. Direct send to CRM: Push the enriched contacts directly into HubSpot or LaborEdge for immediate use in workflows, sequences, and reporting.

Best practices and tips

• Clean your base data: Remove duplicates and correct obvious typos in company names to improve enrichment accuracy.
• Use the right CSV mapping: Make sure the name and company columns are clearly mapped so agents can find the right matches.
• Prioritize high-value segments: Start enrichment with your most promising ICP segments to see value quickly.
• Respect privacy and compliance: Only enrich contacts you have a lawful basis to process and follow your region’s data protection rules.
• Validate results: Spot-check profiles and set quality thresholds (e.g., minimum confidence scores) before bulk-sending outreach.

Wrap-up

Contact enrichment turns minimal lead inputs into rich, actionable contact records. Whether you enter contacts manually or upload a CSV, the process verifies and fills in key information like title, LinkedIn, email, phone, location, and employment history. When enrichment completes, export the results as a CSV or push them straight into HubSpot or LaborEdge to start personalized outreach immediately.

If you want a quick checklist to get started:

• Prepare a clean CSV or collect names and companies in the one-per-line format.
• Upload and map columns (or paste one-per-line entries).
• Run enrichment and review a sample of enriched profiles.
• Export as CSV or send to HubSpot/LaborEdge.